Um, where to start?
A newsletter about the future of branding and creativity
“Um” is a useful word. It buys you time to think, to hesitate, to contemplate. Great work is the result of pauses, of “ums.”
“Um” is something we often say in the branding and creative process, for instance, when deliberating about a color or word choice — or thinking about the future.
We’re curious about the future of branding and creativity. We’ll use this platform to write about emerging trends and discuss what’s happening now and what’s next.
Things that make us go “um”
For starters, here are some questions we plan to explore:
As new AI-powered language and design tools proliferate, how will the roles of creatives, marketers, and brand strategists evolve?
How will brands that create positive social and environmental impact stand out as more businesses focus on ESG?
What might brand management look like for decentralized brands, where members rather than central teams govern the community?
Who am I? And why do I keep saying “we”?
I’m the guy in the author photo (above) eating a burrito (I like burritos). I’m also a brand strategist and writer with 20 years of experience working for brands, agencies, and publishers. Over the past couple of years, I’ve worked almost exclusively with startups in climate tech, ESG, and wellness and fitness.
My business partner, Andy, and I are thinking about this as more than a newsletter; we want to create a place to explore ideas and curiosities related to branding and creativity, with the goal of cultivating a community and discovering lots of things that make us go “um.”
By subscribing, you won’t have to worry about missing any posts, threads, or chats about the future of language, branding, and creativity. Every new edition of the newsletter goes directly to your inbox.